The deals you don’t see might be the ones that change everything. But how can you get to them by only focusing on the same data? 

It’s time to uncover the hidden revenue your CRM isn’t telling you about.

A heavy CRM focus in revenue operations isn’t the cause of your problem.The good news is that you don’t need to be in IT to uncover revenue impacting data.

Full revenue intelligence could save you an average of 2,700–5,400 hours per year.
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The RevOps Problem with a CRM-Only Focus

Revenue data isn’t exclusive to Salesforce or HubSpot—it’s spread across finance, marketing, customer success and external market data. 

CRM systems are not engineered to tell the full revenue story. They leave out critical revenue signals from other systems, for example:

• Financial Systems: Revenue recognition, commissions, and payment data live here.
• Marketing Data: Customer engagement metrics, campaign performance, and attribution details are siloed in marketing platforms.
• External Market Signals: Supply chain updates, competitive insights, and industry trends rarely make it into CRM reports.

Although RevOps leaders need this data it has been locked away in IT-managed systems until now.

Without full revenue intelligence this fragmented approach leaves your team chasing incomplete data and making assumptions instead of decisions. 
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Why Not Use All of Your Revenue Data?

Tektonic AI integrates all of your systems so you are working with the full revenue picture; and you don’t need clean data to do it.

The process begins with user inputs which include anything from checking pipeline health to diagnosing stalled deals. A Tektonic AI Agent interprets your request and processes a result faster than you can generate a new Salesforce report. Not sure? We’ll race you.
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Clean, Reliable, and Actionable Data

The Tektonic AI Agent ingests data from internal systems such as CRM and finance tools, and external sources such as market trends and supply chain data, before it organizes and cleans the data. This empowers your team with full revenue intelligence starting with:

• Reliable Record Alignment & Automation: Tektonic AI will align leads, accounts, and opportunities while eliminating duplicates and filling gaps. 
• New Internal and External Data Sources: Add context from sources like web search, industry news, and competitive benchmarks to enhance decision-making.
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How We See Beyond the Numbers

Once the data is optimized, the Tektonic AI Agent provides contextual insights to help your team understand not just what’s happening, but why. 

We do this by providing the most complete data across all of your systems which enables you better visibility when it comes to:

• Early risk detection: Deals at risk of slipping and flags them before they impact forecasts.
• Pipeline bloat removal: Stalled deals that inflate forecasts, so only real opportunities remain in the pipeline.
• More time on strategy, less on dashboard questions: Less time sweating sales questions on your reports and dashboards working. Enter your next meeting with confidence.

Will full revenue intelligence improve your forecasts? Absolutely.

No more staring at numbers without context or struggling to connect internal and external data sources. Tektonic AI enables your pipeline and cross functional teams with intelligence laters that power your growth.

Sources:
https://www.industryselect.com/blog/measuring-the-high-cost-of-bad-contact-data
https://www.dataversity.net/putting-a-number-on-bad-data/‍